Everyone appreciates a little pat on the back.
Making BtoB Magazine’s Top Direct Agencies of the Year might just trump that!
Our first shout out goes to the winner, OgilvyOne, noted for taking “direct to the next level”. Congratulations!
OgilvyOne COO chocks their success up to evolving the business over the past 18 months to shift from traditional, transaction-based marketing to “making customers part of [the] enterprise…”
My BIG SHOUT OUT goes to runner-up, Babcock & Jenkins, for helping organizations like Adobe, CenturyLink and Nuance bring sales and marketing together to drive revenue and results, (full disclosure, I work for this organization).
BtoB Magazine cites several examples of innovative campaigns that drove impressive results – including CenturyLinks targeted campaign that elicited a response from 40% of thetargeted companies and has resulted in significant pipeline revenue and sales.
A second example for Nuance Communications’ enterprise division, leveraged a heavy dose of targeting and personalization to generate an estimated 14-to-1 ROI (with over $6 million in net-new potential business to date).
Marcie Lascher, Director of Marketing Programs, noted a key challenge of penetrating net new opportunities within a set of highly vetted organizations and within key vertical segments. Tackling this challenge and successfully opening doors along with setting meetings for sales was achieved via an integrated, multi-touch and highly personalized marketing experience.
This month’s issue of BtoB also announced the frontrunners for top marketers and top creative work in BtoB’s Best 2011!
Congratulations to all!