15 Tips for B2B from 15 Years at BNJ

15 years makes you one of the wise ones. You know your stuff and the stories and the skeletons that make us who we are today. One thing is certain- we wouldn’t have come this far without your intelligence, persistence and flexibility. So it’s with pride that we honor your service with this Elder of the Tribe Award.

My new plaque sitting comfortably atop my desk

My new plaque sitting comfortably atop my desk

As my fabulous colleagues toasted me with these words for my 15 year anniversary at Babcock & Jenkins this week, I had a moment to reflect on my 15++ years in B2B marketing.

From the Elder’s chair, the lessons in B2B marketing are extensive. However, it’s my pleasure to share the best of the best…

  1. We’re in the business of storytelling – so always make sure your storyline comes through.
  2. Data and analytics are at the heart of effective marketing.
  3. Modern marketing allows you to make EVERY dollar invested accountable back to revenue – if you’re not getting the answers you need, push harder.
  4. Listen.
  5. Surround yourself with smart people.
  6. LOVE what you’re doing.
  7. Great marketing requires use of the LEFT and RIGHT sides of the brain – embrace it or collaborate with team mates who bring both sides to the table.
  8. Embrace change.
  9. Clients love chocolate. (-:
  10. B2B is truly Business to Buyer – we’re selling to people so connect with them in a human and personal way.
  11. Be a trusted advisor.
  12. Read vigorously (I have much work to do here).
  13. When plans don’t go as expected, drink bourbon… then pick up the pieces and move forward.
  14. Don’t be afraid to challenge the status quo. Next practice is better than best practice.
  15. BE ENTHUSIASTIC (my #1). “Nothing great was ever achieved without enthusiasm” – Ralph Waldo Emerson

We’re in an amazing field – ENJOY!

Wearing my 15 year sash with Denise (President of Babcock & Jenkins)

Wearing my 15 year sash with Denise (President of Babcock & Jenkins)

I’d love to hear your additional words of wisdom. Please add on to the list.

16 Responses to 15 Tips for B2B from 15 Years at BNJ

  1. Wow, 15 years! Congrats Lauren. Great post.

    • Thanks Matt! You well know that passion and enthusiasm are key. I think it’s the people part (colleagues, clients and other smart industry people (yes, you fall in here) that make it the best. Cheers to you! Lauren

  2. Jeff Seymour says:

    Great list Lauren! I would add something along the lines of:

    -Sometimes simple is ok. We get stuck in all the cool innovations but always ask if adding complexity yeilds higher results. If not, re-assess.

    Kudos to B&J for keeping a talent like you for 15 years!

  3. Wilson Raj says:

    Congratulations, Lauren! Great list and I especially love #2 :)
    All the best to you and the BNJ team.

    • Thanks Wilson! Of course you love #2! Speaking of which, we have an INCREDIBLE new-ish VP of Data Sciences and Analytics at BNJ. Former Microsoft and Webtrends guy. Super smart…super great business partner. His name is Jason Widup. He makes me love #2 even more!

  4. And I’ve enjoyed the last 5 working with you!

    My addition, related to Jeff’s: perfection is the enemy of progress. Keep moving forward, one step at a time.

    • Eric….you know you’re at the top of the list for #5 (surround yourself with smart people). Thanks for all the awesome social guidance, daily collaboration and being a partner in crime for #13. Cheers!

  5. Bill Schilling says:

    You and the team taught me #10 starting in 1998. It’s been great to watch the rise of laurenondemand. Congrats! Do you get a gold watch at 25 years. ;-)

  6. Bill Schilling says:

    You and the team taught me #10 starting in 1998. It’s been great to watch the rise of laurenondemand. Congrats! Do you get a gold watch at 25 years? ;-)

  7. Lauren, huge congrats to you, Denise and the rest of the BNJ team. Thanks for sharing your insights. Good luck on the next 15!

    • Thanks Warren! Time flies when you’re having fun. I truly appreciate all that I’ve learned from smart marketers, like you. Excited for the next 15. Maybe our paths will cross again.
      Cheers, Lauren

  8. Laura McMullen says:

    Congratulations, Lauren! Glad to see that all is more than well with you. Love the list, too.

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