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As VP of Strategy for Babcock & Jenkins, Lauren drives marketing strategies that result in strong ROI and long-term relationships for Adobe, NetApp, LinkedIn, Microsoft, Xerox and more.

Constantly exploring new ways to engage B2B buyers in the purchase consideration cycle, Lauren has helped B2B clients drive revenue with innovative demand creation and pipeline acceleration strategies for 18 years. Lauren is committed to continued learning and shares her B2B marketing expertise in this blog and as a conference speaker at industry events. View Lauren’s speaker profileRead Lauren’s latest article on the death of email.

Lauren Goldstein | VP, Strategic & Partnerships

laureng@bnj.com

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