The Two Can’t-Miss Conferences for B2B Demand Generation Marketers (+1)

If you only attend three conferences this year, come to these best-in-class events. I’ll be there!

One of the most frequent questions clients ask me is which conferences I think are the best. By “best,” they mean the ones that truly deliver exclusive, actionable insights.

I’ve spoken at and attended many B2B conferences in my career, but there are only two I attend every year without fail—and a new one I’m adding to my shortlist this year.

1. SiriusDecisions Summit
This is my #1 recommendation for any B2B marketer. The SiriusDecisions Summit combines strategy and consultation with real-life case studies from great companies, and promises that:
“Delegates will leave knowing how to create systematic demand, increase sales productivity and drive revenue in a more predictable, integrated fashion.”
They’ve never let me down. And…it’s in beautiful Arizona.
The summit is coming up on 4-6 May 2011, so take a look at their agenda now.
Even if you’re reading this post after the conference, you’ll get a very good idea of what SiriusDecisions can offer B2B demand generation marketers year-round.
2. MarketingSherpa B2B Marketing Summit
I’m sure you already know MarketingSherpa for their benchmark data research, how-to guidance, and case studies. The summit is similarly evidence-driven, and delivers the kind of good, practical ideas you can start employing right away. In short, it’s:

“Two days of immersive, hands-on instruction covering the latest marketing strategies and techniques…a powerful mix of:

  • Data-Driven Content
  • Hands-on Training
  • Industry Experts
  • Real-Life Results from Marketers”

I’ve spoken at this conference several times, and always come away energized by the content, topics and take-aways.

My +1: ITSMA Annual Marketing Conference

I’m hooked on ITSMA’s content, especially the blog by:

Chris Koch

Associate Vice President, Research and Thought Leadership

He’s a real B2B thought leader, and not just because his title says so. I’m inspired enough by his content to put this conference on my already packed 2011 calendar. Early information on the October conference notes that it is:

“Designed for senior- and executive-level marketing and business development professionals who want to learn from industry peers, stay at the top of their game, bring their marketing strategy to the next level, and network with like-minded business leaders.”

By the way, if any of you like-minded business leaders plan to attend these conferences, contact me and let’s compare notes. I’d love to meet you!
Learn more about my top picks at:

3 Responses to The Two Can’t-Miss Conferences for B2B Demand Generation Marketers (+1)

  1. سريال says:

    That was some enlightening blog..

  2. pulsa says:

    Exceptionally well executed blog post!

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