Lauren Goldstein is the VP, Strategy & Partnerships at Babcock & Jenkins, a blogger and an accomplished B2B marketing speaker. With 18 years of B2B marketing experience, Lauren’s command of customer-centric marketing strategies from brand to demand is unparalleled.

Her breadth of knowledge about integrated marketing, demand generation and advanced segmentation tactics, is balanced with unbridled enthusiasm and polished presentation skills. Contact Lauren about presentations tailored to your conference agenda. Read Lauren’s latest article about the death of email.

Speaking Engagements and Webcasts

  • BMA Annual Conference: Three Reasons Why Account Based Marketing Should Be A Priority in B2B
  • MarketingProfs B2B Summit, “Engaging Your Most Valued Prospects Through Targeted Accounts”
  • BrightTalk Webcast, “4 Steps to a Buyer-Centric Marketing Model”
  • Marketing Leadership Council Webinar, “Targeting Your VIP’s (Very Important Prospects) – A Qwest Case Study”
  • MarketingSherpa B2B Marketing Summit, Advisory Panel “Personalized DM Campaigns for High-Value Prospects Strategies for All Budgets”
  • MarketingProfs B2B Conference, “The Value of  Targeted Account Strategies: Ciena Software Case Study”
  • DMA B2B Conference, “Laser-Focused Marketing Drives Break-Through Results”
  • MarketingSherpa B2B Demand Generation Summit, “Interactive Community Drives Engagement and Customer Retention”
  • Agility Webcast Series, “Balancing Your Marketing Portfolio Like Your Own Investments”
  • DMA Seattle, “How a Financial Powerhouse Changed the Way It Talks to Customers”
  • DMA B2B Conference, “Breaking Through to the C-Suite”

What other marketing professionals are saying about Lauren

“Lauren is a outstanding talent in the field of marketing and direct response strategy. She believes that the client/vendor relationship should be a results driven partnership and strives to maintain a high level of performance and customer satisfaction. I highly recommend Lauren.”

“Wow! There are simply too many positive adjectives to describe Lauren: Energetic, Knowledgeable, Dependable, Visionary, Organized, Creative, Smart, Smart, Smart and above all Results Driven. Lauren and BnJ have been a cornerstone for many shared successes over the years. Lauren is a value-add to any project or company I am working. Due to this, I expect to work with her again and again – and look forward to it.”

Dynamic, Client-focused, Diligent…Lauren embodies the best of consultative services in generating creative marketing solutions for customers. Having worked with 100s of vendors during my professional career, Lauren stands out as a true partner. My experience in working with her to develop a state-of-the-art, web-based marketing program was a true highlight in my marketing career.”

“Lauren is solution-oriented and approaches each project in an organized, focused manner. She is absolutely on top of the most current communication strategies and listens carefully to the clients to arrive at the plan that will get them where they want to be in a creative, timely fashion. Last but not least, she runs a terrific meeting!”

“Lauren is a dynamic, knowledgable, and highly dependable marketer and business partner who always puts her clients first, constantly looking for ways to drive greater business impact through innovative, well orchestrated marketing and direct response activities.”

“Lauren is top class. Full of ideas, energy and positivity, Lauren is an excellent partner to have in support of your marketing programs. Quick to grasp the business challenges you are trying to overcome, Lauren presents well thought out ideas for consideration, all of which are focused on results and presented with conviction. Always willing to listen to feedback, Lauren has also regularly demonstrated great creativity and flexibility to work within limited budget resources and still deliver highly effective programs.”

“Lauren represents her agency, her colleagues, and herself extremely well. She’s a consummate professional – detail-oriented, results-driven, and extremely reliable. Working with Lauren is a true pleasure.”

“One of the key factors for a successful client/agency relationship is to know that you have the right people with the right skills, focus and attitude working together to create successful outcomes. Lauren is definitely one of those “right” people. She is a complete professional – customer-focused and detail-oriented—Lauren gives 110% to every project. I always enjoy working with Lauren because I know she will do everything in her power to make sure that my projects will not only meet my needs but also exceed my expectations.”

“Lauren has a wealth of knowledge! She has been a thought leader for us in constructing a new approach to our marketing campaigns, has built great relationships and is an amazing person to work with.”

‘Lauren is highly strategic and possesses strong business acumen. I have worked with Lauren over the past 4.5 years and relied on her marketing expertise in several instances. Lauren approaches each opportunity in a consultative manner and ensures she understands big picture objectives before finalizing her recommendations. Her diversified skill set helps get new projects started on the right track. Lauren is creative, encourages alignment toward common goals and understands the importance of tracking & reporting. She is customer oriented, an excellent problem solver and represents Babcock & Jenkins in a professional manner. Lauren is quick to share best practices with her clients and strives for quality results across the board. She is a true partner in every sense of the word and would be a welcome asset to any organization.”

“Lauren is an outstanding marketing professional, her thought leadership, recommendations, insight and perspective lead the industry. A dynamic leader, she inspires colleagues to do their best and earns the respect of her clients, management and peers alike. Over the years, she has been instrumental in creating, executing and fine-tuning extremely effective strategies and plans for maximizing response&conversion rates and increasing ROI. I’ve been privileged to be a colleague of Lauren’s, I recommend her without reservation for any opportunity or engagement.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: