2015 Top 10 B2B Marketing Events to Attend

June 2, 2015

LAUREN ON DEMAND'S

My best thinking happens on the road – running.

Major business problems get resolved, child-related drama is rationalized (like what made my 5 and 8-year old boys decide to flush two rolls of toilet paper down the toilet?), my mind is rejuvenated and ideas are born.

By the end of my run I feel refreshed, inspired and productive.

Whether you’re a runner or not – the good news is that there are other times to get into this frame of mind – at a great event!

During the upcoming months, there are several B2B Marketing events that have caught my interest, in part because of the inspiring line-up of speakers (and also because I’ve attended most of these in the past).  I’ve included events in both the US and the UK since BNJ has a presence that spans both continents and we are always looking for international opportunities!

If you’re looking for some inspiration this summer and fall – go for a great run and/or leave the office to visit one of these leading marketing conferences.  Here’s a list of my top 10 recommended events:


US Events

1. ITSMA’s 2015 Marketing Leadership Forum, June 2-3, Napa, CA

While it will be impossible to sign up now (as the event is currently underway), I suggest checking out the content that will be posted following the event from great thought leaders like Julie Schwartz, Senior Vice President, Research and Thought Leadership at the ITSMA.

The ITSMA is also a stellar resource for best practices on my favorite topic – ABM (Account Based Marketing).  You can expect to see an upcoming blog post from me on ABM following this event (sharing a combination of new insights from ITSMA along with real-world best practices from client work).

Or, if you find yourself intrigued, put their “main event” on the calendar, November 3-4 in Boston, MA.

2. DemandBase Virtual Marketing Innovation Summit for B2B, June 16, Webinar

I’ve heard firsthand that the DemandBase Innovation Summit held earlier this year was an A+ event. They’re now bringing it straight to your office with a 6-hour virtual event.  In particular, I’d make sure to watch:

  • Megan Heuer, VP & Group Director at SiriusDecisions on Account Based Marketing
  • Holly Bounds, Digital Strategy Lead for GE Energy Management on how to Stay Lean and Go Fast with digital
  • And the half dozen additional speakers – with great topics!

3. Content Marketing World 2015, September 8-11, Cleveland

This is THE place to be for content marketing brilliance (and content marketing geeks).  It’s no surprise that the lineup of speakers (and yes, content) is a 10.  It’s truly a gathering of the BEST content minds on the planet  (check out the speakers and attendees!).

4. Dreamforce 2015, September 15-18, San Francisco, CA

Inspiration. Imagination. Innovation. It’s all inside Dreamforce. Dreamforce brings together thought leaders, industry pioneers, and thousands of your peers for a week of idea-sharing.  I also love the access into the latest marketing technologies for B2B marketers – as they’re all there.

5. Corporate Visions Conference 2015, September 21-23, San Francisco, CA

While I’ve not attended this conference – I’ve seen this group in action – specifically to support storytelling and sales enablement.  This year’s conference is focused on the conversations your company has with your clients and how to “create a compelling story…and then equipping your salespeople to deliver that story and articulate your value to the market.”

6. DMA Conference 2015: &Then, October 4-6, Boston, MA

Truthfully, I’ve taken a decade “off” from this event.

The DMA is on a comeback – and this event has the potential to deliver a powerful, global and integrated view of what marketing can and should achieve.

7. ANA Masters of Marketing Conference, October 14-17, Orlando, FL

This event has been referred to me by a trusted source – and one that is high on my list to check out.  The ANA invites marketers to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.  One such featured thought leader is Airbnb’s CMO, Jonathan Mildenhall.

8. Marketing Profs 2015 Marketing B2B Forum, October 21-23, Boston, MA

Marketing Profs caters beautifully to the marketing practitioner who wants to be inspired by ACTIONABLE ideas that can be put to use, immediately.  With speakers from Google, MIT and NPR, this year’s event promises to be a great opportunity to learn about the latest in B2B Marketing!


UK Events

9. B2B Marketing Summit 2015, June 17, London, UK

Brand new to my radar, but an incredible line-up of content and ideas. “The B2B Summit is B2B Marketing’s biggest best practice event of the year and the only event of its kind to give attendees access to over 40 B2B marketing experts and 500 of their peers under one roof in a single day. It was designed to help marketers meet their specific information needs as never before – with five streams of content on the hottest topics in the industry, all focused on practical, actionable insights attendees can customize the event agenda to meet their own personal requirements.”

10. Sirius Decisions Summit Europe, October 19-20, London, UK

Having just wrapped up their US event in the spring, Sirius Decisions will take their great content and insights to Europe in the fall. Sirius Decisions always brings fresh thinking and frameworks that enable marketers to soar. It’s also an incredible place to hob-nob with the savviest B2B marketers and connect with great agencies (yes, full disclosure, BNJ is a sponsor at this event).


***Not yet announced, but also not to be missed is the Marketo Roadshow Series!  This roadshow will take place during July and August and will hit about half a dozen cities around the US.  The series promises to deliver the same great content that was shared at their summit earlier this spring.  For those who missed the summit, this is a great chance to see what it had to offer in a local setting.  More to come on this!

And…I’m sure there are dozens of other events that aren’t on my radar and should be. Please add some recommendations that you have for 2015 (and beyond)!


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