2015 Top 10 B2B Marketing Events to Attend

June 2, 2015

LAUREN ON DEMAND'S

My best thinking happens on the road – running.

Major business problems get resolved, child-related drama is rationalized (like what made my 5 and 8-year old boys decide to flush two rolls of toilet paper down the toilet?), my mind is rejuvenated and ideas are born.

By the end of my run I feel refreshed, inspired and productive.

Whether you’re a runner or not – the good news is that there are other times to get into this frame of mind – at a great event!

During the upcoming months, there are several B2B Marketing events that have caught my interest, in part because of the inspiring line-up of speakers (and also because I’ve attended most of these in the past).  I’ve included events in both the US and the UK since BNJ has a presence that spans both continents and we are always looking for international opportunities!

If you’re looking for some inspiration this summer and fall – go for a great run and/or leave the office to visit one of these leading marketing conferences.  Here’s a list of my top 10 recommended events:


US Events

1. ITSMA’s 2015 Marketing Leadership Forum, June 2-3, Napa, CA

While it will be impossible to sign up now (as the event is currently underway), I suggest checking out the content that will be posted following the event from great thought leaders like Julie Schwartz, Senior Vice President, Research and Thought Leadership at the ITSMA.

The ITSMA is also a stellar resource for best practices on my favorite topic – ABM (Account Based Marketing).  You can expect to see an upcoming blog post from me on ABM following this event (sharing a combination of new insights from ITSMA along with real-world best practices from client work).

Or, if you find yourself intrigued, put their “main event” on the calendar, November 3-4 in Boston, MA.

2. DemandBase Virtual Marketing Innovation Summit for B2B, June 16, Webinar

I’ve heard firsthand that the DemandBase Innovation Summit held earlier this year was an A+ event. They’re now bringing it straight to your office with a 6-hour virtual event.  In particular, I’d make sure to watch:

  • Megan Heuer, VP & Group Director at SiriusDecisions on Account Based Marketing
  • Holly Bounds, Digital Strategy Lead for GE Energy Management on how to Stay Lean and Go Fast with digital
  • And the half dozen additional speakers – with great topics!

3. Content Marketing World 2015, September 8-11, Cleveland

This is THE place to be for content marketing brilliance (and content marketing geeks).  It’s no surprise that the lineup of speakers (and yes, content) is a 10.  It’s truly a gathering of the BEST content minds on the planet  (check out the speakers and attendees!).

4. Dreamforce 2015, September 15-18, San Francisco, CA

Inspiration. Imagination. Innovation. It’s all inside Dreamforce. Dreamforce brings together thought leaders, industry pioneers, and thousands of your peers for a week of idea-sharing.  I also love the access into the latest marketing technologies for B2B marketers – as they’re all there.

5. Corporate Visions Conference 2015, September 21-23, San Francisco, CA

While I’ve not attended this conference – I’ve seen this group in action – specifically to support storytelling and sales enablement.  This year’s conference is focused on the conversations your company has with your clients and how to “create a compelling story…and then equipping your salespeople to deliver that story and articulate your value to the market.”

6. DMA Conference 2015: &Then, October 4-6, Boston, MA

Truthfully, I’ve taken a decade “off” from this event.

The DMA is on a comeback – and this event has the potential to deliver a powerful, global and integrated view of what marketing can and should achieve.

7. ANA Masters of Marketing Conference, October 14-17, Orlando, FL

This event has been referred to me by a trusted source – and one that is high on my list to check out.  The ANA invites marketers to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.  One such featured thought leader is Airbnb’s CMO, Jonathan Mildenhall.

8. Marketing Profs 2015 Marketing B2B Forum, October 21-23, Boston, MA

Marketing Profs caters beautifully to the marketing practitioner who wants to be inspired by ACTIONABLE ideas that can be put to use, immediately.  With speakers from Google, MIT and NPR, this year’s event promises to be a great opportunity to learn about the latest in B2B Marketing!


UK Events

9. B2B Marketing Summit 2015, June 17, London, UK

Brand new to my radar, but an incredible line-up of content and ideas. “The B2B Summit is B2B Marketing’s biggest best practice event of the year and the only event of its kind to give attendees access to over 40 B2B marketing experts and 500 of their peers under one roof in a single day. It was designed to help marketers meet their specific information needs as never before – with five streams of content on the hottest topics in the industry, all focused on practical, actionable insights attendees can customize the event agenda to meet their own personal requirements.”

10. Sirius Decisions Summit Europe, October 19-20, London, UK

Having just wrapped up their US event in the spring, Sirius Decisions will take their great content and insights to Europe in the fall. Sirius Decisions always brings fresh thinking and frameworks that enable marketers to soar. It’s also an incredible place to hob-nob with the savviest B2B marketers and connect with great agencies (yes, full disclosure, BNJ is a sponsor at this event).


***Not yet announced, but also not to be missed is the Marketo Roadshow Series!  This roadshow will take place during July and August and will hit about half a dozen cities around the US.  The series promises to deliver the same great content that was shared at their summit earlier this spring.  For those who missed the summit, this is a great chance to see what it had to offer in a local setting.  More to come on this!

And…I’m sure there are dozens of other events that aren’t on my radar and should be. Please add some recommendations that you have for 2015 (and beyond)!


Save the Date – 2014 Must-Attend B2B Marketing Events

February 11, 2014

Happy New Year! In the spirit of setting goals and mapping out the new year, I want to share with you my top five 2014 events I recommend attending this year and why.  I love attending conferences because it is a dedicated 2-3 days to refuel. In addition to learning and connecting with your peers, conferences can give you the boost you need to get reenergized and motivated.

LG Goal

Here’s my list of 2014 can’t-miss B2B marketing events:

Forrester’s Forum For Marketing Leaders (San Francisco: April 10-11: Join Forrester experts for smart discussions with smart people about what you and your organization need to keep you on top of upcoming digital developments.

BNJ’s partnership with Forrester has been invaluable. Their analysts have helped us stay informed and ahead of the curve so we are always bringing marketing best practices to our work with clients.

SiriusDecisions Summit (Orlando: May 21-May 23) SiriusDecisions’ annual Summit is another place for smart people to gather and share stories. This unique three-day conference with analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how B2B organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect. Bring your marketing and sales team to get the most out of this event.

ITSMA Marketing Leadership Forum (Napa: May 25-26) The Information Technology Services Marketing Association (ITSMA) has assembled some of the best minds in marketing to explore the “New Vision for Marketing.” Dave Munn, President & CEO of ITSMA, says this event is meant to be a small, highly interactive, content-rich, leadership roundtable for marketing leaders who want to remain ahead of the curve on marketing trends and breakout strategies.” Sometimes smaller is better, but no matter what, conferences of every size can be beneficial—it’s all about what YOU make of it.

BMA Blaze (Chicago: May 28-30) The Business Marketing Association’s (BMA) Global Annual Conference boasts the latest in B2B marketing thinking, trends, best practices, success stories, technology and tools and more. We never miss the BMA Blaze.

Mirren Live the 2014 New Business Conference (New York: May 13-14) The industry event focused on agency business models and agency new business innovation. This year, Mirren’s content is focused into several key tracks. They want you to bring your agency materials—in numerous sessions, you’ll be evaluating your own new business practices and your own business model. In others, you’ll be exploring innovative agencies as you take away new ideas for your own agency growth. I love the idea of how interactive and personalized this conference will be with utilizing your own agency materials. In other words, you get down to brass tacks right away.

There you have my top five conferences and benefits of attending. What conferences do you support and who from your team attends them? What’s your biggest motivator in 2014?


Top 5 Fall B2B Marketing 2013 Conferences

August 20, 2013

As Fall/Winter Conference season approaches, my attention turns to the dozens of great events that can ignite “next practice” thinking for B2B marketers. This year I’m taking a look at events in both the US and the UK (note: attending European conferences comes with the addition of a new office space in London!).

Image

These conferences are guaranteed to catalyze learning

Below are my top 5 picks for events that truly stand out and deliver value in the US and in the UK.

If you’re only going to a few, chose wisely! Read on.

US Events

  1. CMWorld: This is THE place to be for content marketing brilliance (and content marketing geeks). No surprise that the line up of speakers (and yes, content) is a 10+. In 2012 I’m proud to say that BNJ (my firm) rocked it with our Orange Crush presentation. This year we will be back and I can’t wait! Takes place 09/09-09/11 in Cleveland.
  2. Eloqua Experience: This has historically been a fantastic hub of modern marketing rock stars, best practices and next practice thinking. It will be interesting to see what’s in store for EE since this will be the premiere event under the Oracle umbrella.  See you 10/23-10/25 in San Francisco!
  3. B2B MultiChannel Summit: This year will mark the first B2B MultiChannel Summit. This event made my list because of the fabulous speakers; Dell, Office Depot, and GE decision makers will all be sharing their knowledge. I am especially excited to hear from Merrick Rosner, VP of Business Development for Poppin’, an exciting new furniture venture based out of NY! Check it out 12/02-12/04 in Phoenix.

UK Events

  1. SiriusDecisions: The SiriusDecisions Summit is always a professional highlight for me. In May I had the opportunity to attend the San Diego event and LOVED it, so I am sure that the UK version will carry the same great content. This event brings in best-of-class B2B marketers from all across the globe, making it an excellent place to network. Takes place 11/05-11/06 in London.
  2. Marketo Jumpstart: As a Marketo partner, it is always interesting to see what is in store for marketing automation. In the past, I have attended Marketo events in the US and am always left impressed with the growth they have seen and the value they provide to companies they work with. Did I mention it’s in London? Tune in 9/10/13!

Honorable Mentions

Yes, that’s the best of the best – but there are truly dozens of other great events taking place in the second half of 2013. Here are some other important events/conferences to check out:

And…I’m sure there are dozens of other events that aren’t on my radar and should be. Please add some recommendations that you have for Fall or Winter, 2013.


%d bloggers like this: